Powerful Outdoor Moments: UGreen Launches the PowerRoam 1200 at Mercedes-Benz Platz
Provided Services:
Creative Concept
Venue Selection
Design
Event Management
Event Interaction
Event Documentation
In the heart of Berlin, UGreen introduced its 1024Wh Portable Power Station PowerRoam 1200 with an unforgettable, high-impact outdoor campaign. Inspired by the spirit of urban camping, the event immersed city-goers in real-life use cases, transforming a bustling capital location into a live product experience.
With over 34,000 visitors, 1,000+ leads, and significant press buzz, this campaign powered more than just devices — it energized brand awareness, community engagement, and product storytelling in a uniquely urban way.
With over 34,000 visitors, 1,000+ leads, and significant press buzz, this campaign powered more than just devices — it energized brand awareness, community engagement, and product storytelling in a uniquely urban way.
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Creative Concept
Power Where You Roam
We brought the product's versatility to life with the theme “Powerful Outdoor Moments”, bridging the freedom of nature with the convenience of portable energy. The concept centered on urban explorers, campers, and everyday adventurers who value mobility without compromise.
Venue Selection
Mercedes-Benz Platz
A prime outdoor location in Berlin’s vibrant center, Mercedes-Benz Platz offered high visibility and high foot traffic. It became the perfect stage for turning product education into an engaging, lifestyle-driven experience.
Design
Event Branding
A clean yet bold design elements reflected both UGreen’s innovative tech edge and the cozy aesthetic of outdoor life.
3D Renderings
Precise spatial layouts helped visualize and execute the experience zone, optimizing visitor flow, interaction points, and brand storytelling.
Event Management
Full-Service Management
Meyris led every step from concept development and partner alignment to logistics and final setup, delivering on a tight timeline.
Customer Relationship Management & Data Capture
Smart lead collection and a branded experience resulted in over 1,000 unique contacts and high on-site engagement.
Event Interaction
Interactive Zones
Visitors engaged with the PowerRoam 1200 through real-life applications like charging stations, cooking setups, and creative lighting installations.
Influencer & Press Integration
Key creators and media were invited to explore the space, share their impressions, and amplify reach through authentic content.
Event Documentation
Photo & Video Production
A comprehensive content plan ensured key moments were captured and repurposed across social, CRM, and press coverage.
