We designed a dynamic elements that invited discovery, optimized flow, and heroed Anker’s premium design language. Every detail was tailored to highlight innovation, power, and lifestyle integration.

For this event, we had the privilege of collaborating with Julian Lechner and his team at Kaffeeform to design exclusive coffee mugs for Anker—crafted entirely from used coffee grounds collected from various Berlin cafés. Julian later joined us at Anker’s booth at IFA, where he shared insights into his business and the challenges of running an eco-friendly brand.

Known for their authentic tech reviews and community reach, these creators brought unfiltered excitement and hands-on demos
to the booth, driving real-time buzz.

Live, curated content captured key moments, crowd reactions, and product features, amplifying engagement across Anker's channels.

Targeted paid campaigns ran in parallel to the event, maximizing reach and footfall while reinforcing product storytelling.

The creators owned the event space, engaging fans and exploring new products in a playful, hands-on format.

Streamed live, the unboxing brought first impressions and feature walk-throughs directly to fans at IFA.

A thought leadership moment, the panel explored Anker’s commitment to sustainability, smart energy, and future tech, reinforcing
brand purpose.

Key experiences were streamed
to global audiences, ensuring reach beyond the show floor.

Pre-planned content strategy ensured every shot, from wide booth visuals to close-up interactions, aligned with brand goals.

High-spec gears and on-site coordination enabled the production of polished, shareable content in real time.