Experience a night at Munich’s Hellabrunn Zoo for the launch of eufyCam S3 Pro
Provided Services:
Venue Selection
Concept & Rendering
Design & Theming
Event Interactions
Event Management
Event Documentation
To introduce the eufyCam S3 Pro, we designed an unforgettable "Night at the Zoo" experience
at Hellabrunn Zoo in Munich, blending innovation with adventure.
Guests explored the security camera’s cutting-edge capabilities through immersive product demos, wildlife encounters, and a night safari, all within an exclusive after-dark setting for eufy's "mega" brand event.
By merging nature’s hidden world with cutting-edge security innovation, "A Night at the Zoo" transformed the eufyCam S3 Pro launch into an unforgettable experience — proving that seeing the unseen is more than just a feature; it’s a new way of looking at the world of smart home security.
By merging nature’s hidden world with cutting-edge security innovation, "A Night at the Zoo" transformed the eufyCam S3 Pro launch into an unforgettable experience — proving that seeing the unseen is more than just a feature; it’s a new way of looking at the world of smart home security.
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Creative Concepts
See the Unseen
Inspired by the eufyCam S3 Pro’s advanced night vision, the event concept highlighted the unseen wonders of the night — both in nature and in
smart home security. Through curated experiences, guests discovered the power of visibility in the dark.
Venue Selection
See the Unseen
The Hellabrunn Zoo in Munich provided the perfect backdrop for this experience, offering a rich, nocturnal environment where guests could engage with wildlife while learning about the S3 Pro’s exceptional low-light performance.
Design
Branding “Night at the Zoo”
Custom large 3D signage, digital displays, and interactive furnished areas ensured the eufyCam S3 Pro remained at the heart of the "mega eufy" experience.
3D Renderings
Detailed 3D models brought the vision of "A Night at the Zoo" to life before the event, guiding layout planning and visual storytelling.
Event Interactions
Wildlife Encounters
A close-up encounter with nocturnal reptiles mirrored the camera’s ability to see what others can’t in the dark.
Product Centric Demos
Interactive showcases highlighted the S3 Pro’s night vision, AI-detection, and 4K clarity, proving its advanced capabilities.
Cocktails & Cuisine
A curated menu featured eufy-branded cocktails and dishes, complementing the "Night at the Zoo" theme.
Night Safari
Guests explored the zoo’s nocturnal habitats, experiencing first-hand the night-vision capabilities of eufyCam S3 Pro. The zoo director, Rasem Baban, gave a speech and guided the night tour of the zoo to small groups of guests. People witnessed up close the cameras in action.
Event Management
Vendor Call List & Operations Planning
A carefully curated team of event organizers, prop producers, zoo personnel, & entertainment providers brought the event to life.
On-Site Management
A dedicated crew oversaw guest flow, interactive zones, and technical setups to ensure a flawless evening.
Guest List & Transport Coordination
Personalized invites and arranged transfers provided a premium experience for media, influencers, and VIPs.
Event Documentation
Photo-/Videographer Selection
A specialized team was chosen to document the event with an emphasis on low-light event documentation.
Shot List Development & Pre-Event Site Visits
A detailed shot plan ensured key moments,
from product demos to guest reactions,
were perfectly captured.
Equipment Setup & Content Delivery
High-end camera gear and post-event content packages provided high-quality shareable assets for use.
