Unfolding the potential of soundcore Space One Pro through an Integrated Campaign
Provided Services:
Creative Concepts
Design
Production
Social Media
Influencers
B2C Events
To launch the soundcore Space One Pro, we crafted
an integrated campaign that unfolded its full potential—literally and creatively. From concept to execution, we designed a bold, multi-channel experience that brought the product’s unique Fold, Go, Unfold functionality to life.
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Creative Concepts
Unfold Your Potential
At the heart of our campaign was the idea of "Unfold Your Potential", symbolizing how the soundcore Space One Pro empowers users to unlock new experiences, focus deeper, and move effortlessly through their day. This concept seamlessly connected the product’s foldable design with personal and lifestyle transformation.
Design
Fold, Go, Unfold
The design direction reflected the unfolding journey — from compact portability to an expansive listening experience. Visual elements featured a play with typography and dynamic motion, reinforcing the seamless adaptability
of the Space One Pro on the go.
Production
Product Photography
We captured the Space One Pro in settings that showcased its ability to enhance focus, travel effortlessly, and elevate everyday moments. The imagery emphasized its sleek aesthetics, noise-canceling power, and comfort for all-day wear.
Sketch Shoot
Initially planned as a test shoot, our Sketch Shoot captured the essence of the campaign
so perfectly that it became the final production. The raw, spontaneous energy of the shoot brought out the product’s authentic usability and lifestyle appeal, creating visuals that felt natural, engaging, and effortlessly stylish.
Social Media
#UnfoldToGo
The #UnfoldToGo campaign encouraged users to share their own unfolding journeys, from travel adventures to work-from-anywhere moments. Through interactive challenges, influencer collaborations, and community engagement, we amplified the campaign’s reach online.
Key Opinion Leaders
soundcore Muses
We partnered with soundcore Muses, a curated group of lifestyle, music, and travel influencers, to bring the campaign to life. Their content organically showcased the Space One Pro
in their routines, demonstrating its comfort, sound quality, & versatility in real-world scenes.
B2C Events
Berlin Hbf Pop-Up
At Berlin Hauptbahnhof, we brought the campaign to commuters with a high-impact pop-up experience. Travelers could escape
the station’s noise, test the Space One Pro,
and immerse themselves in high-fidelity sound
— showcasing the power of premium audio technology in a real-world environment.
Munich Airport Pop-Up
Expanding to Munich Airport, we designed a premium audio pop-up where travelers could experience the Space One Pro before their flights. This activation highlighted its travel-friendly features, positioning it as the perfect on-the-go companion for jet-setters and commuters alike.
